Balambaras is a new modern Club in the center of Gothenburg. With it’s a tropical concept inspired by Ethiopian culture. We helped them develop a whole new brand around this concept.
Combining the interior with bright colors, patterns, plants to give an exotic and tropical look to the whole interior.
Name, corporate logo, colors, typeface – these are the pillars of the company identity. Their characteristics ensure an individual and consistent image of the company on the market.
Balambaras is originally an Ethiopian word used in military ranks and later became a title of nobility held by men of no military background. Using the spears and shield to create a crest, we made an symbol reflecting this past and creating a new interesting symbol.
A website is a key tool for sharing the events and parties we host as well as the joy we bring our clients. Since the majority of calls to action in other mediums will send readers to the site, it’s important that the site is not only useful but also clean and easy to navigate.
Mobile device usage is only increasing and already accounts for the majority of web traffic. This means it is paramount that the website experience is mobile-responsive whenever possible.
Besides the logo, the colors are the most recognizable aspect of a brand identity. The colors were selected to reflect the natural, diverse and modern attitude. Appropriate use of colors is one of the easiest ways to make sure our creatives reflect a cohesive Balambaras image or visual story. The Balambaras color palette has 2 layers: primary and secondary palettes.
It’s important to use the same font and typography in all-new designs to not break the cohesive image of the company.
Social media platforms are a great way of engaging the public with your content and brand. Instagram is the fastest-growing platform. This channel depends much more on visuals with its simple “photo and caption”-format.
People want to see beautiful pictures on Instagram, not to read long captions. Keep text simple and complimentary to your imagery.